Design Forecast Live: Phoenix 2050
Ashley Harder at Gensler in Phoenix
As Phoenix continues to evolve from a fast-growing city into a global destination, conversations about growth, climate, lifestyle, and investment are shaping how the region plans for the future. Design Forecast Live: Phoenix 2050 convened leaders in design, economic development, innovation, and placemaking to explore how those forces are influencing the built environment today and what they mean for the Valley in the decades ahead.
The discussion focused on how changing lifestyle preferences and technological adaptation are driving new approaches to development, infrastructure, and district-level planning across Phoenix.
Ashley Harder participated as a panelist, contributing insights informed by her work in adaptive reuse, infill development, and historic preservation, and the role of intentional growth in strengthening Phoenix’s communities through affordable housing and designing with intention.
The panel brought together regional and national leaders across design, economic development, sports innovation, entrepreneurship, and real estate.
Clark Princell — President & CEO, Valley Partnership (Moderator)
Rob Bischoff — Digital Experience Design Principal, Gensler
Christine Mackay — President & CEO, Greater Phoenix Economic Council
Paul Rivers — Chief Innovation Officer, Player 15 Group
Ashley Harder — Founder & Principal, Harder Development
Robert Vera — Founding Director, GCU Canyon Ventures
